Creative Director & Head of Content, building social-first brands and scalable creative systems across consumer, beauty, fashion, lifestyle, and luxury.
$500K+ campaign budgets • Led 8–12 person teams • Rolls-Royce, J.M. Smucker, Color Street
What I Do
Social-first creative direction
Campaign & editorial production
Content systems & repeatable frameworks
Team leadership & creative operations
Post-production & delivery pipelines
I partner with marketing, growth, and leadership to translate brand strategy into platform-native campaigns and scalable content engines built for speed, consistency, and measurable impact.
Background & Approach
I come from a multidisciplinary production background spanning photography, video, post-production, and social distribution. I began as a hands-on producer, evolved into directing full campaigns, and now operate as a Creative Director and Head of Content, building scalable creative systems and leading high-performance teams.
I’ve led teams of 8–12 creatives and partnered closely with marketing, growth, and leadership to translate brand strategy into platform-native campaigns, repeatable production frameworks, and content engines designed for speed, consistency, and measurable impact.
My approach is culture-first and performance-aware: building visual worlds and narratives that resonate culturally while aligning with modern platform behavior and business objectives.
I’ve delivered social-first and branded content programs for global and high-growth brands, including Rolls-Royce Manhattan, J.M. Smucker (Jif, Dunkin’, Folgers, Café Bustelo, Uncrustables), Fashionphile, Color Street, and emerging consumer startups.
My focus is on building creative organizations and content systems that move fast, scale cleanly, and compound over time.