What I Do:
Creative ideation acceleration (concepting, moodboards, narrative exploration)
Scalable content system design (formats, workflows, iteration loops)
Performance-driven creative testing frameworks
Process:
Strategy & brand voice definition
AI-assisted ideation + visual exploration
Human-led creative direction & refinement
Platform-native production + iteration
Performance feedback loop
Tools:
ChatGPT, Midjourney, Runway, Higgsfield, Firefly, Descript, Notion, Adobe, etc.
Mini Self-Initiated Example:
Developed an AI-assisted content system concept for a beauty brand, generating 30+ visual directions, short-form video concepts, and platform-native story arcs in under 48 hours—simulating a full campaign sprint from brief to creative board and enabling rapid testing of multiple creative territories before production.
Built to increase creative velocity, reduce iteration cycles, and scale high-performing content across platforms without sacrificing brand craft.